Share a Coke
In 2014, the Share a Coke campaign came to America.
We were responsible for bringing the massively successful global campaign to the U.S. at a time when Americans have been slowly growing away from the brand and teens are just looking for something that gets them likes. But to get likes, you gotta give.
So, we gave every person two cans. Sharing IRL.
It's one small change that made a very big impact.