Royal Caribbean Facebook Carousel Ad

Royal Caribbean cruises feel pretty predictable to most people.
With their new Adventure Collection launching, they needed the curious swiping of the travel-savvy to see for themselves that Royal Caribbean was more than the Caribbean.

To ensure swipers were more likely to come across an unexpected RC offering, we used the (at the time) new platform of a Facebook carousel ad and organized adventures by color, and utilizing their tilt-to-pan and video features for a more satisfying scroll experience. 

Opening Screen

Opening Screen

from opening to BLUE: images and tilt-to-pan

from opening to
BLUE: images and tilt-to-pan

from Blue to GOLD: image carousel + tilt-to-pan

from Blue to
GOLD: image carousel + tilt-to-pan